The 7 best ways to improve your digital marketing today!

So your business has a website, but sales are still lacking. The business may have the tools to improve but have no idea as to how to go about using these tools to their full potential. The future of the way a business markets their product or service lies in digital marketing. It is so easy for a business to go unnoticed even with a superior product or service if the business is not able to market themselves effectively.

1. Construct and put a digital marketing strategy into action.

In every sector of business the department has to have a vision, mission and an execution. The same goes for marketing. The business needs to formulate an in depth drawn out plan as to how they are going to increase sales. there are a number of strategies that can be put into action. The best of these would have to be Porters six forces model, which is one the most popular strategies for analyzing marketplaces. The Six Forces Model is used to analyze the forces affecting your competitive marketplace and your own marketing strategy.

• Competition.

• New entrants.

• End users and buyers.

• Substitutes.

• Suppliers

• Complementary products.

Porters 6 forces model

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Marketing can only be partially controlled by a business as buyers and suppliers have power and influence while there is always the threat of new entrants of businesses into the market as well as the threat of substitute products creating greater competition and possibly stealing customers, but with a well structured digital marketing strategy with the use of the 6 forces model one's business shall yield greater sales.

2. Develop an attractive user-friendly website.

Developing a website can be quite tricky, but developing one that will bring in a lot of traffic and have an ease of use feel is way trickier. There is wide range of different features a website should have to be beneficial to the business:

1. It needs to look simple/ modern while still being attractive to grab consumers attention. The website needs to be done well enough that it would influence people to come back to visit it again.

2. User-friendliness is a must! The customer needs to easily be able to find any info such as prices, contact details etc. The format of the website needs to make sense.

3. Added special features that improve the ease of use is essential in making a B-grade website to an A-grade website.

In a digitally growing business world with E-commerce markets becoming more and more prevalent a business without an A-grade website are losing out on a lot of opportunities and inevitably will be left behind.

3. Make use of Social Media Marketing.

The greatest thing about Social Media Marketing is that any business can do it without even spending a cent. The problem comes in the fact that it can be hard for a business to try and allocate time and resources to trying to grow its social media platforms. At Madvatise we manage other businesses Social media accounts through a detailed campaign catered to your target audience. A business can also grow a page faster by doing paid promotions.

Facebook post boost guide

4. Create Blog Posts for your website.

20% self marketing, 80% educational. This is how all blog post should be done by a business. Blog Posts are a great way to show your consumers that you are a business that knows what they are talking about. Not only that, but it can also be used to bring more traffic to your website.

Take this Blog for example, once read by someone trying to find ways to improve the businesses digital marketing, they can thereafter browse the rest of the website creating the potential opportunity of a new customer.

5. SEO's. (Search Engine Optimization)

Search Engine Optimization (SEO) is the process of optimizing a website to improve its ranking and visibility on search engines, such as Google, Bing, and Yahoo. This involves making changes to the content, structure, and code of a website to make it more attractive to search engines and improve the chances of it appearing higher in search results pages.

The goal of SEO is to drive more organic, or free, traffic to a website from search engines and improve the user experience for visitors. This is vital to successful digital marketing.

6. Start a email marketing campaign.

Email marketing is a way for businesses to communicate with their audience by sending promotional messages or advertisements through email. The goal of email marketing is usually to build customer loyalty, trust, and drive sales.

Companies can collect email addresses from their customers or potential customers and send them emails that promote products or services, share company news, offer special discounts, or provide valuable information. The success of an email marketing campaign is often measured by the open and click-through rates of the emails sent.

It is although important to understand that the businesses emails should not be considered spam but rather interest the possible customers, by standing out from other businesses doing the same thing.

7. Making use of data and Analytics.

Using the data that comes from the businesses social media pages, websites etc., allows for information and statistics to be gathered which is extremely useful. At Madvatise we analyze and format this data for our clients making it easy to read and interpret.

This allows a business to see improvements in their Digital marketing and what needs to be worked on.